Vicinity

Redesign packaging for a Chicago-based candle company

CHALLENGE

Inspired by the distinct neighborhoods of Chicagoland, I created a packaging and identity system for Vicinity, a husband-and-wife-owned candle brand. Each candle is named after a neighborhood, with a map-based label highlighting its location and a color palette drawn from the fragrance notes of the scent. Together, the system gives each candle its own character while creating a cohesive identity across the collection.

ROLE

Creative Direction
Brand Identity
Packaging Design
Photography Art Direction
Print Collateral
Social Media Design

Photography: Scott Snyder