I'm a Designer focused on building brands that matter.
I’ve been designing and building brands for over 15 years, with a focus on vibrant identity systems and memorable brand touchpoints. My work spans early-stage startups through publicly traded companies in a variety of industries.
Capabilities
Art Direction
Naming
Brand Identity
Logo Design
Packaging Design
Presentation Design
Data Viz / Infographics
Photography Art Direction
Marketing Materials
Website Design
Social Media Design
Exterior Signage
Event Design
Swag Design
+ More
I frequently collaborate with a trusted network of strategists, copywriters, developers, photographers, and illustrators. For projects with broader scopes, I assemble focused teams to bring ambitious ideas to life.
How I Use AI
After years of designing entirely by hand, I now incorporate AI into parts of my workflow to expand what's possible and speed up my process.
Automation & Thought Partnership
ChatGPT + Claude
I use ChatGPT and Claude as thought partners throughout the design process and to automate repeatable parts of my workflow. They help me develop concepts, improve prompts, speed up production, and build custom automated systems.
Testing Concepts & Early Sketches
Claude Design
I use Claude Design to move ideas into execution quickly. It helps me explore structure, test early layouts, and create a tangible starting point before bringing the work into Figma for final design and refinement.
Visual Exploration & Brand Imagery
Midjourney + Kive
Midjourney helps me quickly sketch complex concepts for stakeholder approval before investing time in the final design. Kive helps me generate brand-aligned imagery and adjust existing photos before finalizing them in Photoshop.
Doing Good
Each year, I dedicate a portion of my time to working with organizations that create meaningful social or environmental impact. This includes pro bono projects for registered charities and discounted collaborations with for-profit organizations whose core work expands access, improves quality of life, strengthens communities, or reduces environmental harm.
If your work makes something important more accessible, equitable, or sustainable, I’d love to talk.