Mantl

Design a skincare brand for bald and balding men from ideation to launch.

POST-PROJECT

Seen in Men's Health, GQ, USA Today, Wall Street Journal, and more. In stores in Nordstrom, J Crew, and online at Huckberry.

CHALLENGE

Co-Founded by Karamo Brown from Netflix's Queer Eye, Mantl is a skincare brand for the modern man. We partnered with their founders from the beginning, designing every touch point and developing a robust e-commerce website with subscription functionality. After launch, we doubled as Mantl's in-house design team, designing everything from e-mails, packing slips, Amazon shop pages, and more.

ROLE

Creative Direction
Brand Strategy
Brand Identity
Illustrations
Iconography
Packaging Design
Print Collateral
Social Media Design
Web Design

Copywriting: Kelsey Yandura
Illustrations: Michael Penda
Photography: Scott Snyder, HMVD Studios, Chris Blackwell, Kelsey Fugere
Web Design: Johnny Lee, Nadya Bratt
Web Development: George Sumpster, Mitchell Barton