Rise

Create a modern and distinct identity for an innovative mobility solutions company.

CHALLENGE

One of San Francisco’s leading industrial design studios, Whipsaw, reached out to develop the brand identity for their new venture, Rise.

Rise launched with a beautifully engineered cane that balances function and elegance. The identity was designed to feel modern and considered, anchored by a distinctive wordmark that would fit beautifully on their packaging. An accompanying logomark references the unfolding motion of the cane, subtly reinforcing the product’s design story.

ROLE

Art Direction
Brand Identity
Packaging Design
Print Collateral

Agency: Whipsaw