Throne
Elevating gut health.
POST-PROJECT
Throne raised $4M in seed funding.
CHALLENGE
Throne was preparing to launch an in-toilet camera that uses AI to analyze gut health. The company hired Whipsaw to design a sleek, discreet device, and Whipsaw brought me on to lead the branding.
Working closely with Whipsaw’s leadership, I developed a warm, elevated identity system designed to complement the product and support the launch of Throne’s pilot.
ROLE
Art Direction
Brand Identity
Print Collateral
Agency: Whipsaw
