Drømme can be found in non-alcoholic bottle shops nationwide.
Eager to stand out in the niche market of zero-proof and low-proof adult beverages, Drømme was looking for a brand and bottle that would set itself apart among the existing non-alcoholic spirits on the market.
I designed Drømme from the ground up, drawing influence from the founder's affinity for Scandinavian design and culture, and blending that influence with rich, moody maximalism. At every touchpoint, I embraced opulence and abundance to convey the message that a delicious drink for special occasions doesn't have to require alcohol.
Social Media Design
Copywriting: Brent Stickels
Illustrations: Michael Penda, Isaac LeFever
Photography: Hitched Willie, Alyson Brown
Web Design: Johnny Lee
Web Development: George Sumpster