Drømme

Design a non-alcoholic spirits brand that is a reflection of the quality ingredients found inside the bottles.

POST-PROJECT

Drømme can be found in non-alcoholic bottle shops nationwide.

CHALLENGE

Eager to stand out in the niche market of zero-proof and low-proof adult beverages, Drømme was looking for a brand and bottle that would set itself apart among the existing non-alcoholic spirits on the market.

I designed Drømme from the ground up, drawing influence from the founder's affinity for Scandinavian design and culture, and blending that influence with rich, moody maximalism. At every touchpoint, I embraced opulence and abundance to convey the message that a delicious drink for special occasions doesn't have to require alcohol.

ROLE

Creative Direction
Brand Strategy
Brand Identity
Packaging Design
Illustrations
Print Collateral
Web Design
Social Media Design

Copywriting: Brent Stickels
Illustrations: Michael Penda, Isaac LeFever
Photography: Hitched Willie, Alyson Brown
Web Design: Johnny Lee
Web Development: George Sumpster