Personal Fav
Design an approachable lubricant that you'll want on your nightstand.
POST-PROJECT
Named one of the best natural lubricants on Goop. Featured on Glamour, Refinery29, Cosmopolitan, and found in sexual wellness stores nationwide.
CHALLENGE
Personal Fav was looking for an elevated, vibrant, funky, and memorable brand that communicates its inclusive and body-positive ethos.
Our solution was a technicolor array of moving gradients, bold type, and beautifully detailed plant illustrations that are a marriage between modern geometric lines and detailed botanical illustrations. The design of the bottle itself is chic and minimal, resulting in a lube that you don't feel like you need to hide when the cleaners come over.
ROLE
Creative Direction
Brand Strategy
Brand Identity
Iconography
Packaging Design
Copywriting
Collateral
Social Media Design
Copywriting: Sophia Taylor
Photography: Beau Roulette
Website Design: Johnny Lee
Illustrations & Iconography: Michael Penda
Web Development: George Sumpster
