Vouch

Modernize an insurance company whilst not losing brand equity.

POST-PROJECT

Vouch raises $90M across two rounds, now valued at $550m.

CHALLENGE

As Vouch continued to scale, they were seeking a fresh look that would reflect their new strategic positioning.

We took their existing logo and perfected and elevated it. We transformed the previous "ribbons" in the logo, which had a more playful and youthful appearance, into arches that aligned with the new, more serious positioning. Additionally, we updated their color palette to be more vivid and dynamic. Everything was tied together with illustrations by Kevin Sprouls, the creator of the iconic Wall Street Journal illustration style.

ROLE

Art Direction
Brand Identity
Print Collateral

Creative Direction: Cassidy Clawson
Illustrations: Kevil Sprouls