I collaborated closely with AYI's founder, who came to the project with the goal of creating an expressive, edgy brand that would reflect the fluidity of the various products flowing through the shop.
I designed a bold wordmark with organic fluid lines and complementary counters in the "A" and "Y". I also created a pattern of fluid abstract shapes that can be used to design unique patterns on collateral, signage, and digital ads, creating a memorable brand moment. All of this comes together with punchy warm colors.
Social Media Design
Photo & Video: Zack Buras